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News of the demise of traditional advertising has been greatly exaggerated.
The general collective wisdom of the blogerrati intelligentsia has been that the rise of the internet, web 2.0 and most especially the DVR would make advertising and the :30 spot irrelevant for the modern consumer. DVRs especially, it has been said, have and would cause the greatest impact…enabling viewer timeshifting. People would see the start of a commercial and just fast forward through it. (I know I do.) But, today Engadget broke a story of how KFC has created a subtle and, I think, brilliant spot and online promotion that completely changes the game.
I wish I had said this…
I have yet to meet a person involved in the automobile business, whether car dealer or manufacturing company representative, that wasn’t a staunch conservative/republican. Given the current situation with the domestic automobile companies, one has to wonder if they are wishing they’d had a better candidate for Prez in recent elections.
A VC in NYC is a great blog I frequently visit for insight into the happenings of the tech world. (there’s an awkward sentence) Today, the VC wrote about the Dog and Pony show cliche.
