Post on the BuzzMachine about the future of advertising.

I’ll paraphrase: Don’t overvalue brands. Don’t overdo CRM. Think human.

The industry is definitely in the “throes” and “thrashing about”…it is a textbook case of “Creative Destruction” as introduced by Joseph Schumpeter (someday I will finish his book…talk about a tough read…).  But, news of the demise (as with everything) are prolly overstated.  The agency may go away.  But, we’ll always have advertising.