One of the hottest/best shows on TV these days included a Product Placement in the narrative. The Tuesday episode of The Office on NBC included the iPod in the story. And, it was well done. Also, there was a banner/snipe during the show that announced that episodes of The Office could be downloaded from the iTunes Music Store. The Cross Promotion works too.

There were several other products in the show that could have been “sponsored” as well. The digial camera, the teapot, and the vodka all could have been “named” by the characters of the show, but thankfully weren’t. Product placement and cross promotion HAS to be relevant. But, it also has to be minimally invasive. Too much use of Product Placement is NOT a good thing.

Just turn your gaze rightward to see an example of what is TOO MUCH…

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Copyright (c) 2005 Jamoker. All rights reserved.

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