I saw this spot over the weekend and think it’s GREAT.

The music and camera work are very appropriate for the “story” being told.

And, yet, for a video game commercial, the “story being told” is very subtle.

I have to say, the spot makes me want to run out and buy an XBox just so I can play the game.

I predict the game will be a runaway sales success…and the XBox will reclaim bragging rights from the Wii.

But, I also predict that we’ll get VERY tired of seeing the commercial…