I saw this spot over the weekend and think it’s GREAT.
The music and camera work are very appropriate for the “story” being told.
And, yet, for a video game commercial, the “story being told” is very subtle.
I have to say, the spot makes me want to run out and buy an XBox just so I can play the game.
I predict the game will be a runaway sales success…and the XBox will reclaim bragging rights from the Wii.
But, I also predict that we’ll get VERY tired of seeing the commercial…