I just don’t get their advertising campaigns. Does it take this much “creativity” to differentiate the product from the competition? Does it makes sense to combat the post-lunchtime narcoleptic spell with additional caloric consumption? Does selling nuts really require a marketing campaign? Does “E” and “N” always equal “Emerald Nuts” in the mind of the consumer?watch the 2nd one in a new windowNone of these TV commercials make me want to run out and buy some nuts. So, instead, maybe the message here is that the agency that created the spots is nuts. I sure do miss Bob Goulet, though.

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